Six Questions To Ask Yourself About Your Articles

So is article marketing worth the time and effort? The answer is of course, yes! It is still an effective part of an SEO strategy if done right. Attempting to publish the same article repeatedly on various sites on the web will likely do more harm than good to search rankings. It is much better to publish a variety of articles to high quality article distribution sites than to attempt to publish the same article to hundreds of different low quality sites. No doubt, when it comes to content and search engines, the key is quality over quantity. Many companies choose to outsource tasks like article marketing to internet marketing firms because they simply do not have the time or resources to do it right.

Article marketing is a concept that has been around internet marketing circles for quite a while. While the online business world is ever changing, and the web marketing tactics constantly evolving, using article marketing should still be an important part of any companys internet marketing strategy. Many businesses are unsure of the best strategies to improve their SEO so hiring an internet marketing firm can be a good first step.

It is important to be sure that any internet marketing firm that you partner with is knowledgeable in all areas of internet marketing and SEO. The social media influence on search is no secret and should be taken into consideration in all areas of internet marketing including article marketing. Content must be produced, updated and changed based on the needs and wants of customers and with the social media boom, customers are more involved than ever in the online marketing world.

So, should articles be written strictly for search engines or should they be aimed at the readers? The correct answer is still both. Article marketing used to consist of writing keyword filled articles that were hardly readable and then distributing them all over the web. Duplicate content filters have put a stop to articles being published over and over on multiple sites. And, the search engines have wised up to the keyword filled articles that no human would read. Nowadays, both the search engines and readers are looking for good quality content and lots of it. Article titles and anchor text are beneficial to search engine results for sure, but it is also important to produce articles that are interesting and informative to readers who may be potential customers.

Article marketing involves publishing content in a variety of places on the web. Do not settle for just sending articles to article directories. Publishing good content should include more than just articles. Do not forget about publishing content and articles other places. Blogging is another powerful tool to include in SEO. Articles on a blog are often shorter and published more frequently than those used in article marketing. All content helps search sites like Google and time should be taken by any company with a website to have good a strong content strategy.